Heuritech announced its new partnership with Pantone that combines the science of artificial intelligence with color creativity to bring the latest color trends to the fashion industry.
Heuritech is a cutting-edge technology company that provides fashion and luxury brands with predictive trend and product analysis.
Both brands will now offer exclusive information to their customers. Among them are Louis Vuitton, Dior, Adidas and Havaianas.
This collaboration will provide color co-reports so that the brands can stay informed about trends in the fashion industry. They will be available on Heuritech’s website.
Why this partnership?
Since 2013, the Parisian start-up Heuritech is dedicated to bringing the latest and most innovative technologies to the fashion industry to predict trends.
By combining the trends identified by Heuritch with Pantone’s colour references, both companies will be able to assure their customers that they can easily produce these colours in real life.
From the moment a trend is digitally detected on social networks by Heuritech to the moment of production in factories, brands will be able to speak a common colour language with Pantone.
In addition, a new moodboard platform will be set up to fuel designers’ creativity and visually explore colors with Pantone’s color codes and Heuritech’s image recognition technology.
Heuritech’s cutting-edge image recognition technology analyzes 3 million images and videos every day on social networks and can recognize 500 Pantone color codes.
It also offers the ability to recognize more than 2000 fashion details such as textures, patterns, prints, etc…
Pantone, for its part, is recognised worldwide for its colour expertise.
In 1963, Pantone revolutionised colour standards with its Pantone Matching System.
This is a tool that has become the universal language of colour for many industries.
More than 10 million designers and producers around the world rely on this system, which allows consistency of colour across different media in graphics, fashion and product design.
In addition, this color language is the reference for industries worldwide to translate digital inspiration into physical realization.
“We met with Pantone in early 2020, and our partnership had an immediate meaning for us: to bridge the gap between our image recognition technology and physical products through this unique partnership that we are very proud to sign today. The Pantone and Heuritech teams will work hand in hand to bring key color ideas to merchandising and design,” said Célia Poncelin, marketing director at Heuritech.
“We are very pleased to announce our partnership with Heuritech, which will leverage this synergy to bring the latest knowledge on color trends for the fashion industry. We see this relationship as the perfect combination of art and science, colour and technology. said Deepali Agarwal, EMEA Marketing Manager for Pantone.
Featured Photo : © Heuritech
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