Hermès : The brand Shang Xia takes off

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Shang Xia will have 3 stores in China in Beijing in the cities of Chengdu and Hangzhou by the end of 2020.

 

The Chinese brand created by luxury giant Hermès will open 3 boutiques by the end of 2020.

 

This is a first for the house, which currently has 7 boutiques in China and one in Paris.

 

Recalling that the Chinese brand was born out of the Hermès Group’s meeting with designer Jiang Qiong-er and that this unique initiative in the Group’s history was not destined to be replicated in India or Africa.

 

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Featured photo : © Shang Xia

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