The House in the Faubourg Saint Honoré road has just inaugurated its historic store in the Peninsula Hotel in Beijing, renovated with a double surface. A tribute to Chinese culture. A tribute to Chinese culture.
In 1997, Hermès made its debut in mainland China by opening its first store in the iconic Peninsula Hotel in Beijing.
A quarter of a century later, the house on rue du Faubourg Saint Honoré reopens the doors of this historic store in style, doubling its surface area and enhancing its layout.
This will allow visitors to discover the sixteen professions of the House in the best conditions. Within rectangular lounges delimiting the different universes, one can thus discover, at the entrance, Accessories, Jewelry, Perfumes, and Beauty framing the Women’s and Men’s Silk. At the heart of the store, “Leather Goods then guides visitors either to the Men’s universe or to the Equestrian collections, the Women’s universe, Jewelry, and Watches.”
Honoring Chinese culture
The new concept was certainly imagined by the Parisian architecture agency RDAI, founded by the late Rena Dumas, wife of Jean-Louis Dumas (the former head of Hermès, also deceased). But it was able to intelligently honor Chinese culture, while the consumer is particularly sensitive to these issues, as shown by the current controversy raised by the faux pas of Dior Beauté.
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Featured photo : © Hermès
