Hermès revives its historic store at the Peninsula Hotel in Beijing

The House in the Faubourg Saint Honoré road has just inaugurated its historic store in the Peninsula Hotel in Beijing, renovated with a double surface. A tribute to Chinese culture. A tribute to Chinese culture.


In 1997, Hermès made its debut in mainland China by opening its first store in the iconic Peninsula Hotel in Beijing.


A quarter of a century later, the house on rue du Faubourg Saint Honoré reopens the doors of this historic store in style, doubling its surface area and enhancing its layout.




This will allow visitors to discover the sixteen professions of the House in the best conditions. Within rectangular lounges delimiting the different universes, one can thus discover, at the entrance, Accessories, Jewelry, Perfumes, and Beauty framing the Women’s and Men’s Silk. At the heart of the store, “Leather Goods then guides visitors either to the Men’s universe or to the Equestrian collections, the Women’s universe, Jewelry, and Watches.”


Honoring Chinese culture


The new concept was certainly imagined by the Parisian architecture agency RDAI, founded by the late Rena Dumas, wife of Jean-Louis Dumas (the former head of Hermès, also deceased). But it was able to intelligently honor Chinese culture, while the consumer is particularly sensitive to these issues, as shown by the current controversy raised by the faux pas of Dior Beauté.



This article is reserved for subscribers.

Subscribe now !

Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account ? Please log in.

Featured photo : © Hermès


Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

Luxus+ recommends

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Unlimited access to luxury news.

Discovery offer 1€ for 1 month!

Luxus Plus Newsletter