Hermès, champion of the reindustrialization of luxury goods in France

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After a record year in 2022, Hermès is continuing to expand with sales growth of 22% in the first quarter of 2023. A key player in the reindustrialization of the luxury goods industry in France, the brand is creating more and more new factories in the country.

 

Hermès, one of the jewels of French luxury, continues to make people dream. For several years now, the brand has been implementing a development plan, focusing on the creation of new factories in France and the transmission of know-how. A success made in France.

 

“French know-how is sought after by our customers around the world, particularly in Asia. Hermès is a company that has developed in France on the basis of this very old know-how”, Guillaume de Seynes, managing director of the Hermès group’s upstream division and holdings, told Europe 1.

 

Since 2010, Hermès’ sales have increased nearly fivefold, reaching 11.6 billion euros in 2022, including 5 billion euros in leather goods. And with sales up 22% year-over-year in the first quarter of 2023, Hermès continues to grow.

 

Popular leather goods

 

Among the products that make the brand successful is its leather goods, which are entirely made in France. Saddlery and leather goods, the company’s core business, accounted for 43 percent of Hermès sales in 2022.

 

“We have thousands of artisans throughout France who make our leather goods and we remain attached to this manufacturing model”, Guillaume de Seynes explains. “This artisanal model is obviously linked to our history, to the fact that we started with saddlery, then we applied this know-how to leather goods and they are the foundation of the quality of the Hermès object, which is still our goal.”

 

 

Saddlery and leather goods represent an artisanal know-how to which Hermès is strongly attached. And the group also trains its future craftsmen.

 

“The way Hermès trains this profession is completely different from all others. We wanted to be recognized by the French education system to award a saddlery-maroquin maker’s vocational training certificate and we have CFA status. Now we are going to develop our own school to train future craftsmen”, explains Guillaume de Seynes.

 

“For leather, we can’t create more than 250 or 300 new jobs per year because it requires a lot of training”, said Axel Dumas, the group’s managing director, at the presentation of the annual results.

 

New factories

 

Since 2010, the brand has opened eleven new manufacturing points and increased the number of leather craftsmen to 4,700, to meet the growing demand of customers. Last month, Hermès opened its new saddlery workshop in Louviers designed by architect Lina Ghotmeh, which will accommodate up to 280 artisans. Another workshop will be inaugurated next month in the Ardennes leather goods hub, a few miles from Charleville-Mézières, scheduled to open in 2027.

 

 

Hermès also plans to open three other factories in Tournes-Cliron (Ardennes), Riom (Puy de Dôme), and L’Isle-d’Espagnac (Charente). In 2025, a leather goods factory will join the South-West leather goods manufacturing cluster, which includes the factories in Nontron (24), Montbron (16) and Saint-Junien (87). The new factory in Loupes (33) will make up the Gironde Hermès hub, along with the Guyenne leather goods factory, which will open in September 2021 and employ more than 200 craftsmen.

 

The objective of inaugurating one workshop per year is to support the growth of this crucial division in terms of Hermès’ business growth and profitability. Its leather bags are indeed the cash cow of the luxury house internationally.

 

 

Read also >Stock market: Hermès’ valuation exceeds 200 billion euros

 

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After a record year in 2022, Hermès is continuing to expand with sales growth of 22% in the first quarter of 2023. A key player in the reindustrialization of the luxury goods industry in France, the brand is creating more and more new factories in the country.

 

Hermès, one of the jewels of French luxury, continues to make people dream. For several years now, the brand has been implementing a development plan, focusing on the creation of new factories in France and the transmission of know-how. A success made in France.

 

“French know-how is sought after by our customers around the world, particularly in Asia. Hermès is a company that has developed in France on the basis of this very old know-how”, Guillaume de Seynes, managing director of the Hermès group’s upstream division and holdings, told Europe 1.

 

Since 2010, Hermès’ sales have increased nearly fivefold, reaching 11.6 billion euros in 2022, including 5 billion euros in leather goods. And with sales up 22% year-over-year in the first quarter of 2023, Hermès continues to grow.

 

Popular leather goods

 

Among the products that make the brand successful is its leather goods, which are entirely made in France. Saddlery and leather goods, the company’s core business, accounted for 43 percent of Hermès sales in 2022.

 

“We have thousands of artisans throughout France who make our leather goods and we remain attached to this manufacturing model”, Guillaume de Seynes explains. “This artisanal model is obviously linked to our history, to the fact that we started with saddlery, then we applied this know-how to leather goods and they are the foundation of the quality of the Hermès object, which is still our goal.”

 

 

Saddlery and leather goods represent an artisanal know-how to which Hermès is strongly attached. And the group also trains its future craftsmen.

 

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After a record year in 2022, the luxury brand Hermès continues to grow with a 22% year-on-year increase in sales in the first quarter of 2023. As a key player in the reindustrialization of the luxury goods industry in France, the brand is creating more and more new factories in France and is reaffirming the transmission of know-how made in France.

 

Hermès, one of the jewels of French luxury, continues to make people dream. For several years now, the brand has been implementing a development plan, focusing on the creation of new factories in France and the transmission of know-how. A success made in France.

 

“French know-how is sought after by our customers around the world, particularly in Asia. Hermès is a company that has developed in France on the basis of this very old know-how”, Guillaume de Seynes, managing director of the Hermès group’s upstream division and holdings, told Europe 1.

 

Since 2010, Hermès’ sales have increased nearly fivefold, reaching 11.6 billion euros in 2022, including 5 billion euros in leather goods. And with sales up 22% year-over-year in the first quarter of 2023, Hermès continues to grow.

 

Popular leather goods

 

Among the products that make the brand successful is its leather goods, which are entirely made in France. Saddlery and leather goods, the company’s core business, accounted for 43 percent of Hermès sales in 2022.

 

“We have thousands of artisans throughout France who make our leather goods and we remain attached to this manufacturing model”, Guillaume de Seynes explains. “This artisanal model is obviously linked to our history, to the fact that we started with saddlery, then we applied this know-how to leather goods and they are the foundation of the quality of the Hermès object, which is still our goal.”

 

 

Saddlery and leather goods represent an artisanal know-how to which Hermès is strongly attached. And the group also trains its future craftsmen.

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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