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This Saturday, February 5, the first NBA Cross over Lifestyle event in Africa will be held at the Landmark Beach Front in Lagos, Nigeria, organized by Hennessy and NBA Africa.
NBA Africa and Hennessy have announced that NBA Crossover, an invitation-only lifestyle event will take place in Africa for the first time on Saturday, February 5 at the Landmark Beach Front in Lagos, Nigeria. The event will highlight the convergence of the NBA and popular culture through art, fashion, music and technology surrounding the game today.
As part of NBA Crossover, Africa’s first floating basketball court is on display at Ikoyi Link Bridge in Lagos from February 3 to 5. In addition, on February 5, Hennessy will be the presenting partner of a celebrity basketball game at the Landmark Beach Front featuring Nigerian artists, performers and media personalities. NBA Africa and Hennessy will also donate a basketball court to the Lagos State Parks and Gardens Agency at the Ikorodu Recreation Park as part of Lagos State’s commitment to providing residents with access to sports.
“At Hennessy, we are thrilled to partner with NBA Africa to create this unforgettable experience in Lagos. Nigeria is a very important market for Hennessy and the NBA, and we have been looking forward to this event for some time,” said Laurent Boillot, president and CEO of Hennessy.
“The NBA and Hennessy have had a tremendous impact on urban culture around the world, and this partnership in Lagos will once again show that our collective influence extends far beyond the court. Over the past year, Hennessy has partnered with the NBA to present courts in iconic locations in Australia, China and the United Kingdom, and now it’s time for Nigeria to get in on the act. We are thrilled to celebrate the NBA’s 75th anniversary season with Hennessy in such an iconic way,” said Victor Williams, CEO of NBA Africa.
Today, Hennessy and the NBA announced that Hennessy would become the “Official Spirit of the NBA” worldwide.
Hennessy celebrates those who embody the “Never Stop. Never Settle” ethos that is personified by the players’ unwavering commitment to drive culture forward. pic.twitter.com/6obkTr0Isp
— NBA Africa (@NBA_Africa) February 25, 2021
“NBA Africa is committed to the development of basketball in Nigeria, and this event, in addition to the opening of our Lagos office, marks another step in our efforts to grow the game in the country,” said NBA Africa Vice President and Head of Nigeria Gbemisola Abudu. “I look forward to NBA Crossover and working with my colleagues to expand our engagement with Nigerian fans, partners and basketball stakeholders in the months and years ahead.”
For more than 250 years, Hennessy has celebrated those who embody the “Never Stop. Never Settle” which is personified by the NBA’s commitment to advancing the culture. Throughout the NBA’s 75th anniversary season, Hennessy will celebrate the tradition and spirit of basketball fans across Africa through a series of events, activations and localized content.
Read also> HENNESSY JOINS AURA BLOCKCHAIN CONSORTIUM
Featured photo: © NBA Africa[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
This Saturday, February 5, the first NBA Cross over Lifestyle event in Africa will be held at the Landmark Beach Front in Lagos, Nigeria, organized by Hennessy and NBA Africa.
NBA Africa and Hennessy have announced that NBA Crossover, an invitation-only lifestyle event will take place in Africa for the first time on Saturday, February 5 at the Landmark Beach Front in Lagos, Nigeria. The event will highlight the convergence of the NBA and popular culture through art, fashion, music and technology surrounding the game today.
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This Saturday, February 5, the first NBA Cross over Lifestyle event in Africa will be held at the Landmark Beach Front in Lagos, Nigeria, organized by Hennessy and NBA Africa.
NBA Africa and Hennessy have announced that NBA Crossover, an invitation-only lifestyle event will take place in Africa for the first time on Saturday, February 5 at the Landmark Beach Front in Lagos, Nigeria. The event will highlight the convergence of the NBA and popular culture through art, fashion, music and technology surrounding the game today.
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