Hennessy commits to reforestation

On the occasion of the UN’s International Forest Day on 21 March, Hennessy is launching its Forest Destination programme.

The Hennessy Cognac house has a project called Forest Destination. Initiated in 2020, it aims to regenerate 50,000 hectares of forest by 2030. The forest and the trees are a major issue for the spirits house because the taste of its spirits depends on the quality of the oak wood that will allow them to age and develop their flavours.

But beyond production itself, protecting the forests also helps slow down global warming. Laurent Bobillot, President of Hennessy, said : “Hennessy has always cultivated the long term casinos in österreich. It has been able to see far into space and into the future. Today, the future of humanity depends in particular on our ability to meet a colossal challenge, that of preserving and regenerating forest ecosystems. This challenge goes beyond individual interests. With Forest Destination, we want to act, to participate in a collective movement and to make a concrete contribution to the common good.”

On the occasion of the International Day of Forests, celebrated by the @UN today, @Hennessy rolls out its “Forest Destination” program and commits to regenerating 50,000 hectares of forest around the world by 2030.
Learn more: https://t.co/c0dxluw7Dr #LVMH pic.twitter.com/8M2vXbG1wo
— LVMH (@LVMH) March 21, 2022

Since 2020, Hennessy has been carrying out concrete actions in all the areas where the company is present. In France, the collaboration with the National Forestry Office (ONF) will make it possible to replant 27,055 oak trees over 25 hectares in the Braconne forest in Charente, which was particularly affected by storm Martin in 1999. Internationally, the partnership with Reforest’Action allows us to work as closely as possible with ecosystems in South Africa, Kenya, Nigeria, but also in China and the United States.

Last year, the company contributed to the planting of more than 2.2 million trees on 4,800 hectares, through reforestation, forest restoration and agroforestry projects throughout the world.

Featured photo : © DR

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.