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For the first time since its inception, the Gucci Vault online concept store is opening two pop-up stores in New York and Los Angeles, dedicated to the new Palace Gucci collaboration.
Straight from the imagination of Alessandro Michele, the artistic director of Gucci, Gucci Vault is moving from the virtual to the real. The previously virtual concept store opened two ephemeral boutiques on October 21, in the City of Angels and in the Big Apple.
They are dedicated to the new collaboration between the luxury House and the streetwear brand Palace, called Palace Gucci. An association mixing two worlds that are both distinct and complementary.
Originally 100% digital, Gucci Vault offers a selection of vintage pieces from the House’s century of creation, refurbished by the brand’s artisans and customized by the designer himself. With Palace Gucci, the virtual concept store expands and transforms.
The new physical form of Gucci Vault is inspired by its online platform, and uses its visual codes, such as the floor covered with the monogram, but mixing the double G and the P. Kaleidoscopic configurations, with unique and colorful patterns, reminiscent of the collaborative pieces. The visitor or potential buyer is immersed in this bright and fun world.
Announced a few weeks ago, Palace X Gucci has fashionistas dreaming of one thing: being able to admire the pieces in real life and not just through advertising campaigns, photos or on Gucci Vault.
Among the iconic pieces are the famous Gucci bit moccasin, embellished with a P. Other models include bags, redesigned in the pyramid shape of the streetwear brand’s Tri-Ferg, coats and a black and yellow leather motorcycle set. Similarly, Palace’s flagship products – tee shirts, denim and tracksuits – are given Gucci’s codes. This duo collection doesn’t stop there and goes further. Palace’s obsession with motorcycle culture initiated a partnership with Moto Guzzi, resulting in a limited edition of the iconic V7 bike.
Transcending its form, Gucci Vault reinvents itself. Alessandro Michele has not finished surprising us.
Read also >PALACE GUCCI: WHAT YOU NEED TO KNOW ABOUT THE COLLECTION
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For the first time since its inception, the Gucci Vault online concept store is opening two pop-up stores in New York and Los Angeles, dedicated to the new Palace Gucci collaboration.
Straight from the imagination of Alessandro Michele, the artistic director of Gucci, Gucci Vault is moving from the virtual to the real. The previously virtual concept store opened two ephemeral boutiques on October 21, in the City of Angels and in the Big Apple.
They are dedicated to the new collaboration between the luxury House and the streetwear brand Palace, called Palace Gucci. An association mixing two worlds that are both distinct and complementary.
Originally 100% digital, Gucci Vault offers a selection of vintage pieces from the House’s century of creation, refurbished by the brand’s artisans and customized by the designer himself. With Palace Gucci, the virtual concept store expands and transforms.
The new physical form of Gucci Vault is inspired by its online platform, and uses its visual codes, such as the floor covered with the monogram, but mixing the double G and the P. Kaleidoscopic configurations, with unique and colorful patterns, reminiscent of the collaborative pieces. The visitor or potential buyer is immersed in this bright and fun world.
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For the first time since its inception, the Gucci Vault online concept store is opening two pop-up stores in New York and Los Angeles, dedicated to the new Palace Gucci collaboration.
Straight from the imagination of Alessandro Michele, the artistic director of Gucci, Gucci Vault is moving from the virtual to the real. The previously virtual concept store opened two ephemeral boutiques on October 21, in the City of Angels and in the Big Apple.
They are dedicated to the new collaboration between the luxury House and the streetwear brand Palace, called Palace Gucci. An association mixing two worlds that are both distinct and complementary.
Originally 100% digital, Gucci Vault offers a selection of vintage pieces from the House’s century of creation, refurbished by the brand’s artisans and customized by the designer himself. With Palace Gucci, the virtual concept store expands and transforms.
The new physical form of Gucci Vault is inspired by its online platform, and uses its visual codes, such as the floor covered with the monogram, but mixing the double G and the P. Kaleidoscopic configurations, with unique and colorful patterns, reminiscent of the collaborative pieces. The visitor or potential buyer is immersed in this bright and fun world.
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