60% of Generation Z has a desire to travel and see the world, according to a study by Collage Group. A much stronger desire than for previous generations.
The study by Collage Group, entitled “Gen Z Passion Points” a cultural intelligence firm operating in the United States, notes that this generation has been widely exposed to the world via the web and social networks, likely contributing to their desire to travel. The generation, having been born with the web, images and social networks, was able to digitally discover remote regions of the globe at an early age.
This partly explains their desire to travel: 60% of them say they have a strong desire to travel the world, according to the study. This generation’s urgency to travel exceeds the desire of older generations, such as Gen Xers and Baby Boomers, by nearly 15 percent.
[…]
Featured photo : © Getty
