Francis Ford Coppola Winery: first national campaign for the “Coppola Diamond Collection”

On 22 June, Francis Ford Coppola Winery kicked off its first national campaign in the United States via television, digital and social channels for its top-of-the-range wine, “Coppola Diamond Collection”.


In 2010, Francis Ford Coppola inaugurated his estate in the famous Sonoma Valley, in Geyserville, California. The concept includes not only a vineyard, but also a tourist resort and a film museum. As for nectars, in addition to Diamond Collection, Francis Ford Coppola Winery produces the sparkling cuvées Sofia and the exclusive wines Francis Coppola Reserve.


The fifth ‘super-premium’ wine brand in the United States, ‘Coppola Diamond Collection’ has already become almost as popular across the Atlantic as the multi-award-winning director… “Coppola Diamond Collection is a strong brand, whose sales growth currently far exceeds that of the super-premium wine category,” says Gabriela Becker, the winery’s vice-president of marketing. But there’s no question of resting on our laurels…


Several million dollars


The idea is to further enhance the aura of this precious beverage by borrowing from the director’s art of storytelling and drawing inspiration from its resilience. The campaign, devised by Los Angeles-based agency High Wide & Handsome, spares no expense. At a cost of several million dollars, it “will reach consumers across a range of touchpoints, including streaming TV, digital advertising and social media.”



This article is reserved for subscribers.

Subscribe now !

Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account ? Please log in.

Featured photo : © Francis Ford Coppola Winery


Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Unlimited access to luxury news.

Discovery offer 1€ for 1 month!

Luxus Plus Newsletter