Floods in Italy: LVMH, Kering, Ferrari, Formula One and Stellantis offer their support

After the devastating floods in Italy last week, the LVMH and Stellantis groups each announced that they had donated one million euros to help the affected populations and territories. Before them, Kering, Ferrari and Formula One had also opened their wallets.


Major corporations show solidarity with flood victims in Italy. Luxury goods group LVMH and carmaker Stellantis have each donated one million euros ($1.10 million) to support flood relief efforts in northern Italy, the Emilia-Romagna region announced Monday.


Last week, six months of rain fell in just 36 hours in the Italian region. This caused some 20 rivers to burst their banks, sending water cascading through towns and submerging thousands of hectares of particularly fertile farmland. 14 people were killed in the floods.


Stellantis’ Maserati brand is based in the region, while LVMH described Italy as its “second home” in a statement announcing the donation.


“We are witnessing an extraordinary mobilization and solidarity and I thank once again all those involved”, said Stefano Bonaccini, the region’s president.


Kering, Ferrari and Formula One also donors


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Featured photo : © Press


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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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