On Thursday 30 November, at 9.30am local time, Louis Vuitton presented its men’s pre-fall 2024 collection in Hong Kong. It was Pharrell Williams’ second show for the LVMH group’s flagship fashion house. Focus on five of the show’s highlights.
For its pre-fall 2024 show, Louis Vuitton chose the world’s 9th largest port, with its 245.433 million tons of traffic : The Pearl of The East, Hong-Kong.
Appointed creative director for the Men’s collections last February, Pharell Williams delivered his interpretation of dandy style with just the right amount of Hawaiian laid-back and sea breeze.
Models sashayed down the city’s Avenue des Stars to original music by Pharrell Williams x Swae Lee x Rauw Alejandro, played by some 50 ukulele players.
The Hollywood Walk of Fame in Hong Kong
Louis Vuitton’s pre-fall 2024 men’s fashion show took place on Hong Kong’s iconic Avenue of the Stars. This 440-metre waterfront located between Victoria Harbour and Tsim Sha Tsui honours celebrities from Hong Kong’s film industry, with more than 70 star-studded plaques, much like Hollywood’s famous Walk of Fame. This multicultural promenade is particularly pleasant in the evening, with its view over the bay and its Symphony of Lights.
Facing the city’s buildings and under a sky illuminated by projections of the Louis Vuitton motif and logo, guests enjoyed the show, to the rhythm of music imagined by Pharrell Williams, Swae Lee and Rauw Alejandro, and performed by some fifty ukulele players.
A travel at sea
On board with Louis Vuitton ! Artistic director Pharrell Williams unveiled sailor silhouettes with double-breasted pinstripe suits, bombers with sailor collars and shells, ultra-chic sailor hats and fishing net-style motifs. All you need for the ultimate luxury cruise.
The sweetness of Hawaii
The public is invited to moor up on the beaches of Hawaii. Polo shirts and shorts were decked out in a typical island floral print (and glitter), while double-breasted suits reflected an island landscape where birds flew over the water, not far from palm trees, in front of an orange sunset.
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Featured photo : © Louis Vuitton
