Eyewear : Thélios acquires Metallart and becomes a sponsor of the Venice Film Festival 
Thélios, an eyewear company owned by the world’s leading luxury goods company LVMH, has acquired the metal company Metallart. At the same time, Thelios has signed a three-year agreement with the Venice International Film Festival as an eyewear sponsor.
Thélios was born in 2017 from the desire of the LVMH group to enter the eyewear sector. Today, Thélios – a contraction of the names of the Greek gods Theia, Goddess of light and sight, and Helios, God of the sun – designs, produces and distributes sunglasses and optical frames for prestigious brands such as Dior, Fendi, Céline, Givenchy, Loewe and Fred.
The company has become the official sponsor of the Venice Film Festival, which unveiled its selection for the 79th ceremony on Tuesday. “The Venice Film Festival is one of the most prestigious events in the world. We are proud to support La Biennale di Venezia, a global ambassador of Italian culture. Linked by their attention to detail and sense of aesthetics, cinema and eyewear have always been close, offering a vision on the world. In the history of cinema, eyewear has helped create iconic film characters and define their personalities: we couldn’t think of a better field of expression than this festival, so close to our roots in the Veneto region,” says Alessandro Zanardo, CEO of Thélios.
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Featured photo : © Thélios
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