The study of the luxury industry, conducted across ten major luxury markets, highlights the specific characteristics of French customers. But it also encourages greater interest in aspirational customers, second-hand goods, and rentals.
French luxury consumers stand out from their peers in other major markets by placing even greater emphasis on quality, craftsmanship, traceability, and carbon footprint, and by showing an even stronger preference for brand physical stores in their purchasing journey.
More broadly, luxury brands would also be well advised to take a greater interest in the promising segments of second-hand and luxury rental and their more aspirational clientele.
1,672 buyers surveyed in ten key luxury markets
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