Via its NIV investment fund, Estée Lauder participated, along with other Tech players, in the first round of financing for Kiki World, a highly innovative Californian beauty start-up based on web3 and blockchain technologies.
Estée Lauder is one of the investors betting on Kiki World.
Through its investment fund NIV (New Incubation Ventures), Estée Lauder has participated in Kiki World’s first round of financing. Raising a total of 7 million dollars, this round also rallied other tech and finance players: the A16z crypto, Double Down, 2Punks Capital and Advancit funds, the RedDao and OrangeDao digital communities and digital creator GMoney.
NIV had already been scouting Kiki World for a while: at the end of 2022, the fund had invested in the design phases of the start-up ahead of its launch in Los Angeles in 2023 by Jana Bobosikova, Brendon Garner and Ricky Chan.
Web3 and Blockchain
Kiki World stands out from the growing competition in the beauty sector, thanks to its original approach. It co-creates its products with its community of customers, but seeks to spare them the disadvantages of digital marketing, linked to the use of web2 and “classic” social media. It thus offers its community of consumers to connect to the brand between each other via its proprietary platform, which makes use of web3 and Blockchain infrastructure.
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Featured Photo: © Kiki World
