On November 6, the American people opted for a scenario never before seen in modern American history: re-electing the same man, with an intermediate term, in this case Donald Trump to the White House. The controversial businessman’s experience of the supreme office and his pro-business profile, which focuses on restoring purchasing power and America’s greatness, won him over. While the markets welcomed the news with gusto, the protectionism that had characterized the 45th and now 47th President of the United States is not without risk for European luxury goods.
Elected to the White House for a second term, with 296 electors (270 were needed to win) and 72,666,141 votes (50.9% of the American electorate) against Kamala Harris, Donald Trump, already the 45th President of the United States, can add a new feat to his record: the title of 47th President. A “clear-cut victory”, with the popular vote as a bonus and a Congress committed to his cause. In other words, a different configuration from 2016, giving him free rein – autocratic even – to carry out his policies – the precise program of which is still unknown – and pursue his “America First” strategy, to the detriment of Chinese and European production.
During his campaign, Donald Trump made no secret of his desire to increase tariffs on imported products manufactured outside the United States. Preferring to retain the profile of an unparalleled blusterer with party values on Wall Street, European and French luxury goods players, particularly in wines and spirits, are nonetheless holding their breath.
In keeping with American tradition, the 47th President of the United States will take office on Inauguration Day, January 20, 2025, at noon Washington time.
Historic comeback
Global economic and geopolitical uncertainty favors familiar, experienced figures. This could be one of the lessons of Donald Trump’s re-election as President of the United States.
After a long period in the wilderness (mid-term elections, 2020 and 2022) and two assassination attempts, the outspoken Republican in the red tie has managed to return to the political limelight. The man who was thought to be finished seems to be well and truly stainless. The Trumpist doctrine, based on protectionism, hatred of wokism (support for issues of social justice and racial equality, editor’s note) and immigrants, and the cult of the money king (with the slogan Make America Great Again, taken from former eighties president Ronald Reagan) also remains alive and well.
The American people have chosen to forgive him among his 34 charges, his prosecution for “treason ” (following his incitement to storm the Capitol on January 6, 2021) and his conviction for sexual assault (Stormy Daniels affair). Not to mention his many scandals and fundamentally racist and sexist comments.
But above all, despite his affiliation with the big money, of which he remains one of the most fervent representatives, Donald Trump is clearly identified by his supporters as an anti-system candidate. A paradox that appeals to the popular, usually Democratic, electorate, and shows just how fractured America really is.
In fact, the Republican with the blond powder puff has seduced far beyond his electoral base, essentially made up of rednecks (downgraded white Americans) , to conquer part of the African-American vote… and women. The Hispanic vote also seems to have weighed in the balance.
Unlike 2016, the North-South divide that has characterized the United States since the Civil War is no longer at work. The Democratic West appears marginalized in the face of the Republican scarlet hurricane.
The Republican won Pennsylvania, the swing state of the Swing States, with its 19 electors – the largest contingent in the key swing states. This state illustrates the disparities between Americans, with “A” side large conurbations such as Philadelphia and Pittsburgh, and “B” side a rapidly declining industrial region in the famous Rust Belt. He won two other key states: North Carolina and Georgia (located in the Bible Belt).
His re-election was all the more surprising given that pollsters had not anticipated the swing to the Republican vote in Iowa.
In reality, however , Donald Trump has lost 2 million voters since 2020.
Wall Street celebrates
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Read also > [Luxus Magazine] Roy Cohn, Donald Trump’s unsung pygmalion
Featured Photo: © DR
