Dioriviera makes a stop in California at the Beverly Hills Hotel

For the fifth season of its summer capsule collection, Dior is taking control of a legendary establishment popular with Hollywood: the Beverly Hills Hotel, until 4 September. This return to California completes the presence of Dioriviera pop-up stores in the world’s most exclusive seaside resorts, from Saint-Tropez to Mykonos, Capri and Bodrum.


A cinematic address


Perched on Sunset Boulevard in the foothills of Santa Monica on land once owned by the Mexican state, the 111-year-old Beverly Hills Hotel was designed by Elmer Grey, an architect from Pasadenas. It remains one of Hollywood’s most emblematic landmarks. Its predominantly pink hue has earned it the nickname “Pink Lady” or “Pink Palace”. The iconic actress of the Jurassic Park saga, Laura Dern, told the Los Angeles Times in 2012 that walking through the doors of the establishment was like “walking into a birthday cake“.


Stars from Hollywood’s Golden Age to those of Tiktok have dined here, relaxed here or had whirlwind romances in the hotel and bungalows, including Clark Gable and Carole Lombard, Marilyn Monroe and Joe DiMaggio, Kim Kardashian and Pete Davidson, Elizabeth Taylor, Robert Evans, the Beatles, Reese Witherspoon, Katy Perry and many more!


© Dorchester Collection


The 5-star hotel, operated by Dorchester Collection, boasts 210 rooms and suites, 23 bungalows, a Spa and the famous Polo Lounge run by chef Kaleo Adams, where guests can order the McCarthy salad while enjoying breathtaking views of the California sunsets.


The two Presidential Bungalows boast a private pool and almost 5,000 square metres of indoor/outdoor living space, making them the largest and most prestigious suites in Los Angeles. The hotel’s usual beach cabins can accommodate up to four people at a cost of $1,700 per day.



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Featured photo : © Dior


Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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