Alberta Ferretti braves the bad weather for her cruise show in Rimini

Despite the torrential rain that ravaged the towns and countryside of the Emilia Romagna region, the Aeffe group’s flagship brand was keen to maintain its cruise show on 26 May in Rimini, the birthplace of film-maker Federico Fellini.


A message of positivity addressed to the whole world at the foot of Castel Sismondo, coupled with a gesture of moral as well as financial support for the region’s disaster victims.


A parade of positivity and dreams


Originally scheduled for Monday 22 May, the fashion show for Alberta Ferretti’s 2023 cruise collection was postponed to Friday 26 May, due to the bad weather that hit the Emilia Romagna region, not sparing cities such as Bologna.


The founder and creative director of the fashion house of the same name chose to hold her show in the Piazza Malatesta, in front of the Castel Sismondo, a 15th-century fortress that was once home to the princely Malatesta family and was refurbished according to the plans of a porticoed building by Leonardo da Vinci. It now houses a museum dedicated to Federico Fellini, director of La Dolce Vita and 8 and a Half.


A cinematic fashion show by artistic director Lorenzo Serafini, with the backing of Cinecitta, dedicated to one of the world’s most famous Romans: Federico Fellini. The city not only gave birth to Fellini, it also nourished his imagination.


Alberta Ferretti, also from the region, celebrated both Rimini and its most illustrious dreamer. Against the backdrop of the timeless music of film composer Nino Rota. Scenes from the film-maker’s most famous films were projected onto the castle walls to accompany the final exit of the models and stylists.


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Featured photo : © Alberta Ferretti


Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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