The LVMH luxury brand has informed its Chinese customers that an unauthorized third party has accessed non-financial customer data. This is an unfortunate incident for Dior’s image, which, according to some users, was preceded by other alerts.
For luxury brands, image and customer data are among their most valuable assets…
It is therefore easy to imagine the shock caused internally by the news of a cyberattack first revealed by the daily newspaper Le Monde and confirmed in mid-May by Dior in a statement to AFP: the illustrious luxury brand had been the victim of a cyberattack in Asia. The flagship brand of the LVMH group explained that it had “recently discovered that an unauthorized third party had accessed certain customer data in our possession.”
No financial information was hacked
Dior is clearly seeking to reassure the public, stating that “no financial information (bank details, IBAN numbers or credit card information, etc.) has been hacked” and that it has “immediately taken steps to contain this incident.”
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