The Dior Makeup branch collaborated with MNSTR to launch an augmented reality filter on December 13 to extend or even improve its new makeup collection.
A new form of beauty, less standardized, more free and inventive, appears. Going through artistic exploration, the bizarre, self-deprecating, futuristic inspirations, far removed from the traditional and physical standards of beauty as we know it, it is time for increased beauty, carried by a new generation of creators and artists.
“In recent years, augmented beauty has mainly been confined to replicating or mimicking reality by allowing, for example, to try a lipstick in augmented reality, or even to correct it by refining our faces, enlarging our eyes or smoothing our skin, etc. .. We proposed to Dior Makeup to take a new step and to use technology for personal and creative expression ”, explains Perrine Lizé, CEO and co-founder of MNSTR.
The main part of this collaboration is the development and launch of an augmented reality filter. Co-created by Peter Philips, Creative and Image Director of Makeup Dior and Inès Alpha, 3D Makeup artist, formerly Artistic Director at La Chose, the filter is designed to increase and improve the Dior Makeup Holiday 2020 look.
If the representation of beauty is today mainly shared on digital and social networks, why are not products also digitized vai al sito?
“Augmented Reality is at the service of the story that people want to express for themselves. Explore our identity in a world where digital has become a way of experiencing it in reality. If Oscar Wilde told us that “beauty is in the eyes of the beholder”, at MNSTR we are convinced that it is more and more in the eyes of those who express it ”, explains Guillaume Carrère, Director of strategic planning at MNSTR.
“The market for” cryptographic “objects – objects only available in the virtual – has, according to Forbes, exceeded $ 200 billion for the first time this year, driven in particular by the video game industry. But it’s a safe bet that this digitalization of products will massively spread to other sectors such as fashion or beauty, ”concludes Lionel Curt.