Dior, Chaumet, Louis Vuitton: Luxury brands seize augmented reality filters for social networks

Augmented Reality is booming and the luxury segments are not escaping the global phenomenon. And high-end jewellery is particularly well suited to the deployment of filters on social networks.


From Snapchat to Instagram, filters are the new playground for luxury brands looking for new playful ways to promote themselves. Especially since this technology makes it possible to reconstruct the brand’s universe and develop a new type of customer experience. […]

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Featured photo : © Dior


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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