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Dior, Chaumet, Louis Vuitton: Luxury brands seize augmented reality filters for social networks

Dior, Chaumet, Louis Vuitton: Luxury brands seize augmented reality filters for social networks

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Augmented Reality is booming and the luxury segments are not escaping the global phenomenon. And high-end jewellery is particularly well suited to the deployment of filters on social networks.

 

From Snapchat to Instagram, filters are the new playground for luxury brands looking for new playful ways to promote themselves. Especially since this technology makes it possible to reconstruct the brand’s universe and develop a new type of customer experience. […]

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Featured photo : © Dior

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