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Augmented Reality is booming and the luxury segments are not escaping the global phenomenon. And high-end jewellery is particularly well suited to the deployment of filters on social networks.
From Snapchat to Instagram, filters are the new playground for luxury brands looking for new playful ways to promote themselves. Especially since this technology makes it possible to reconstruct the brand’s universe and develop a new type of customer experience.
Fully integrated into everyday use, the filters are also a great success with Internet users.
This is why the opportunities are now multiplying for the Millennials to wear the most beautiful pieces of fine jewellery. From his smartphone, the user can discover the new collections in a playful way. The different elements of the filter are integrated and adapted precisely to their environment.
Dior, a confirmed player in the digitalization of luxury goods
The Dior house, which already presents different filters, offers through its new filter a shower of colorful Wind Roses medals. An emblem of the brand and an invitation to travel, the filter with its dreamlike allure sublimates shared clichés.
Chaumet sublimates its exceptional pieces
The haute joaillerie house takes its first steps on the Snapchat social network with a refined filter that allows the time of a photo to wear the Josephine tiara, inspired by the Empress, the house’s first major client.
Louis Vuitton illustrates its collaboration with the gaming giant
© Louis Vuitton x League of Legend / Instagram
Louis Vuitton is going further in the digitalization of its offer, since the house offers an exclusive Louis Vuitton x League of Legend filter on its Instagram account. This filter, consisting of a fantastic tiara and XXL creoles with the monogram of the luxury brand, is the illustration of a collaboration signed last year with the world’s most played video game League of Legend. With this filter, the brand pushes the boundaries between fiction and reality even further.
For the Luxury Houses, it is therefore an opportunity to widely distribute the clichés made with the filter. Instagram and Snapchat, photography’s social networks par excellence, see the filters swarming in users’ stories. An opportunity to generate traffic and boost its image among young consumers.
Read also > AFTER DIOR AND GUCCI, IT’S SAINT LAURENT’S TURN TO JOIN TIKTOK
Featured photo : © Dior[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
Augmented Reality is booming and the luxury segments are not escaping the global phenomenon. And high-end jewellery is particularly well suited to the deployment of filters on social networks.
From Snapchat to Instagram, filters are the new playground for luxury brands looking for new playful ways to promote themselves. Especially since this technology makes it possible to reconstruct the brand’s universe and develop a new type of customer experience. […][/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fabonnements-et-newsletter-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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Augmented Reality is booming and the luxury segments are not escaping the global phenomenon. And high-end jewellery is particularly well suited to the deployment of filters on social networks.
From Snapchat to Instagram, filters are the new playground for luxury brands looking for new playful ways to promote themselves. Especially since this technology makes it possible to reconstruct the brand’s universe and develop a new type of customer experience. […][/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fabonnements-et-newsletter-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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