After two editions cancelled due to the pandemic, the Detroit Auto Show is back with a new approach.
After the cancellation of two editions due to the pandemic, the famous Detroit Auto Show returns with a new formula. The event will now take place from September 14 to 25, instead of January, and will be held partly outdoors.
A minimalist show
The show, known for its petits fours and cases of champagne distributed by the major international carmakers, wants to be more minimalist this year, but also innovative: “We can’t continue to do what we’ve always done,” says the executive director of the Detroit Dealers Association, Rod Alberts.
As a result, visitors this year have the opportunity to test drive cars in downtown Detroit. “A show above the show,” meanwhile, comes to showcase emerging mobility solutions by air. On the other hand, some major groups are missing, as manufacturers discovered during the pandemic the virtues of an online presentation, which is much less expensive than a booth at a trade show.
Only five major manufacturers made the trip: General Motors, Ford, Stellantis, Subaru and Toyota.
General Motors, however, chose to present its highly anticipated Equinox EV online, which was unveiled a week before the Detroit show. “The way we unveil our new products has evolved in recent years to find ways to reach more people,” said GM spokesman Chad Lyons.
Similarly, at Stellantis, the absence of the future electric Jeep disappointed visitors. The manufacturer nevertheless presented a new version of the Wrangler 4XE, and introduced the Dodge Hornet and Charger Concept for the first time to the general public.
As for Ford, the new Mustang 2024 is making a splash. The seventh generation of this iconic sports car is on the streets of Detroit.
A show inaugurated by Joe Biden
A distinguished guest, Joe Biden, honored the event at its opening. The president of the United States repeated it once again: the future of the car in the United States will be electric.
“The great American road trip will be totally electrified. Charging stations will be as easy to find as gas stations are today,” he said.
The president thus mentioned a $7.5 billion investment to install 500,000 charging stations across the U.S. to ease the transition to electrification for the population.
Read also > New York: What’s new for the Car Show?
Featured photo : © Detroit Auto Show
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.