Despite the pandemic, Accor unveils an ambitious calendar of hotel openings for 2021

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Accor begins this new year with encouraging growth prospects and a full calendar of hotel openings around the world. Although the year 2020 has brought unprecedented challenges – with the travel and hotel sectors among the most impacted – Accor has maintained a steady pace of development and continued to implement new projects, enabling the Group to establish a solid calendar of openings for the entire year 2021.


“As we all know, 2020 has turned our daily lives upside down and impacted the hotel sector as a whole. However, the global recovery is expected to be rapid and significant”, said Agnès Roquefort, Director of International Development. “Despite the delays and temporary closures we have experienced due to the pandemic, we have continued to enjoy sustained momentum across our entire development portfolio”. “We are also convinced that the Covid-19 vaccination programs will renew the confidence of travelers and reassure the entire world population”.


The Accor group’s financial strength, international scope and unparalleled brand portfolio have enabled it to meet the challenges of 2020, while its development capabilities and organizational model have enabled it to meet its opening schedule.


The Lifestyle category is expected to become one of the most dynamic segments within the Accor Group in the coming years, with the number of openings in this category expected to triple by 2023. The Lifestyle segment currently accounts for approximately 5% of the Group’s annual revenue, while representing 25% of the development pipeline in value terms.


© SLS Dubaï


The recently announced joint venture with Ennismore, to be finalized in the second quarter of 2021, will help create a rich and diverse platform, made even more powerful this year by the opening of inimitably stylish addresses, including Mondrian Shoreditch London, JO&JOE Vienna Westbahnhof, SO/ Sotogrande Resort & Spa, and SLS Dubai and 25hours Dubai.


The luxury segment will also stand out in 2021 with the opening of the Banyan Tree Doha in Qatar and new Raffles in Udaipur and Macau. The Fairmont brand will see the much anticipated opening of the Fairmont Century Plaza in Los Angeles, as well as the Fairmont Windsor in England, the Carton House, a Fairmont managed hotel in Dublin, the Fairmont Ramla Riyadh, the Fairmont Ambassador Seoul, and the Fairmont Tagazhout Bay in Morocco. Sofitel will bring a touch of French sophistication to new destinations in Seoul, Hangzhou and Adelaide.


Conversion opportunities also presented themselves in 2020 and will remain a growth driver in 2021 and beyond. Within the Group’s portfolio, the main brands offering conversion opportunities include The House of Originals (luxury), MGallery (very high-end), Mövenpick (high-end), Grand Mercure (high-end), Mercure (mid-range), ibis Styles (economy) and greet (budget). These seven brands alone represent 43% of Accor’s opening pipeline for the next five years. For example, this year, the MGallery brand will host various hotels in key destinations, including the Orchard Hills Residences Singapore – MGallery, The Silveri Hong Kong – MGallery, and The Porter House Hotel – MGallery, in Sydney.


All of these new addresses will fully comply with the ALLSAFE hygiene and cleanliness label established by Accor. This label was created by the group in mid-2020 to reassure its customers by adopting hotel cleanliness and hygiene standards verified by third-party organizations. These standards were developed and validated by Bureau Veritas, a leader in inspection, certification and laboratory testing. For more information, the attached list of “notable openings” provides a snapshot of the new Accor establishments that clients and travel enthusiasts will be able to discover around the world in 2021.


© Rixos Premium Dubaï

Notable openings – 2021

Northern Europe

  • Fairmont Windsor Park – A luxurious, wellness-focused retreat near Windsor Great Park and Savill Garden
  • Carton House, a Fairmont managed hotel in Dublin – The first Fairmont address in Ireland, on an estate established in 1176
  • Swissôtel Kursaal Bern – Stunning mountain scenery and panoramic views of the city of Bern for this city hotel combined with a conference center and casino
  • Mondrian Shoreditch London – This address, the sixth in the chain, will be Mondrian’s flagship store, marking his return to London in a very special way.
  • Pullman Tbilisi (Georgia) – A much-anticipated destination, ideally located within the Axis Towers
  • Merici Hotel Sittard, MGallery – Urban refuge with 82 rooms, located in a former Dutch monastery, in the heart of the historical center of Sittard
  • JO&JOE Vienna Westbahnhof (Austria) – Will occupy the top two floors of the future IKEA store at Westbahnhof
  • Ibis Lviv (Ukraine) – Modern and refined hotel bathed in light, located in the heart of this city founded in the Middle Ages, with an important historical and architectural heritage.
  • Ibis Baku (Azerbaijan) – First application of the Agora concept in the region, located in the fascinating Baku city center
  • Ibis Styles Chelyabinsk (Russia) – Inspired by a meteorite and designed by one of the most renowned designers in Russia

Southern Europe

  • SO/ Sotogrande Resort & Spa – On the coast of the Costa del Sol, this emblematic hotel, now renovated, is the first Spanish address of the trendy SO/ brand.
  • Angsana Corfu – This elegant hotel complex, which overlooks the Ionian Sea from the top of its cliff, is the first European destination of the brand
  • Pompei Habita 79 – MGallery – Set in a majestic 19th century villa, its roof terrace offers a panoramic view of the ruins of Pompeii.
  • 25hours Hotel Piazza San Paolino (Florence) – This hotel transports its guests on a playful journey marked by the dichotomous power of hell and paradise according to Dante
  • Mama Shelter Rome – Mama will take care of everything in this first Italian address of the brand, a charming urban refuge full of modernity.
  • greet Bordeaux Airport – Friendly moments and a welcoming service await travellers and families in interiors decorated with upgraded objects
  • greet Rennes Pacé – The brand’s fourth hotel is fully committed to the local area and focuses on what matters most to its guests.
  • Mama Shelter – Mama Paris Litwin – A bubble of serenity, happiness and good humor for business travelers and local residents
  • Mercure Peyragudes Loudenvielle Pyrénées – The true sense of welcome is expressed through the sincere warmth of the staff of this Pyrenean hotel complex
  • Ibis Montpellier Airport – Ideally located for travelers passing through France
  • Novotel Megève Mont Blanc – The winter sports paradise, a stone’s throw from the Megève ski area and the Mont d’Arbois slopes
  • Novotel Annemasse Geneva – The spectacular bar-restaurant on the roof terrace offers a breathtaking panorama of the Alps and the Jura Mountains
  • JO&JOE Buzenval – The brand’s Open House concept will open in one of the trendy and promising districts of Paris, with 160 beds and a roof terrace.
  • TRIBE Carcassone – Located in the south of France, the hotel will offer a breathtaking view of the historic city.
  • TRIBE Le Touquet – Only 2 hours from Paris, this property will present a dynamic design in a green and relaxing environment, close to the sea.
  • India, Middle East and Africa
  • Raffles Udaipur – This first hotel of the brand in India is a romantic palace, built on a private island in Lake Udaisagar.
  • Raffles Jeddah – Inspired by Saudi Arabia’s rich heritage, the hotel offers opulent luxury and extravagant suites for weddings and entertainment.
  • Banyan Tree Doha (Qatar) – The brand’s first hotel in Qatar, ideally located in the sparkling city of Mushaireb
  • Fairmont Ramla Riyadh – Serviced residences for a luxurious pied-à-terre steeped in Saudi culture
  • Fairmont Tagazhout Bay (Morocco) – Serene seaside destination surrounded by olive and argan trees
  • Rixos Jewel of the Creek (Dubai) – Fully integrated urban hotel complex with a focus on leisure, entertainment, sports and food services
  • Rixos Premium Magawish (Egypt) – Exclusive all-inclusive Red Seafront Complex
  • SLS Dubai – The first SLS address to open in the Middle East, SLS Dubai offers luxurious residences and hotel rooms with stunning views of the world’s tallest structure, the Burj Khalifa, and the Khor Dubai.
  • Swissôtel Living Jeddah – First Saudi destination to offer Swissôtel serviced residences
  • Mantis Kivu Queen uBuranga (Rwanda)- Un navire-hôtel de luxe naviguant sur l’un des plus grands lacs d’Afrique, le lac Kivu
  • 25 Hours Dubai – Un hôtel au design décalé, débordant de charme et de personnalité, placé sous le signe de la culture dubaïote
  • Th8 Dubai – Inspiré par la mode, le glamour et l’art de vivre de la jet-set de Miami Beach, sur fond de sable blanc et d’intérieurs Art déco, le Th8 incarne la ville et la culture qui l’accueillent, tout en conservant originalité qui lui est propre

Asie du Sud-Est

  • Fairmont Ambassador Seoul – Premier hôtel Fairmont de Corée du Sud, il propose les services Fairmont Gold Lounge et Fairmont Fit
  • V Villas Phuket – MGallery – Des villas privatives, garanties d’exclusivité et d’intimité, avec vue spectaculaire sur la baie d’Ao Yon, au sud de Phuket
  • Admiral Hotel Manila – MGallery – Fenêtre sur l’âge d’or de la ville, cet hôtel mêle design espagnol contemporain et style Art déco
  • Orchard Hills Residences Singapore – MGallery – Première adresse MGallery de Singapour, un havre de bien-être urbain conçu par une équipe primée
  • Sofitel Ambassador Seoul Hotel & Serviced Residences – Dominant le Seokchon Lake Park, près de la Lotte World Tower et de la station de métro de Jamsil


  • Mövenpick Hotel Hobart (Australie) – Ce premier hôtel Mövenpick d’Australie est une adresse chaleureuse, contemporaine, qui perpétue son histoire culinaire dans une atmosphère cosmopolite
  • The Porter House Hotel – MGallery, Sydney (Australie) – Cet édifice classé du centre-ville, construit dans les années 1870, s’est mué en boutique-hôtel de luxe
  • Sofitel Adelaide (Australie) – Grand hôtel international avec un sens aigu du luxe contemporain et une touche de raffinement à la française
  • The Sebel Wellington Lower Hutt (Nouvelle-Zélande) – Grâce à son ameublement chaleureux et élégant, les hôtes se sentent comme chez eux dans cet hôtel aux chambres aménagées comme des appartements

Grande Chine

  • Fairmont Sanya Haitang Bay – Premier complexe hôtelier phare de la marque Fairmont en Grande Chine, pourvu du premier canal d’eau de mer au monde traversant un hôtel
  • Sofitel Hangzhou Yingguan – Situé sur les rives du lac Xianghu, dans la Ville des lacs, et à proximité du très prisé parc à thème de Songcheng
  • The Silveri Hong Kong – MGallery – Ce premier hôtel de la marque à Hong Kong est un élégant manoir, entouré d’une végétation apaisante, sur l’île de Lantau
  • Ocean Spring Resort Chengdu – MGallery – L’expérience « boutique-hôtel », avec en toile de fond les paysages idylliques du Chengdu International
  • Triathlon Park
  • Pullman Jiaxing Pinghu Excellence – Un hôtel accueillant pour les voyageurs d’affaires, les familles et les animaux de compagnie, situé près du lac
  • Ming et du parc national forestier de Jiulongshan

Amérique du Nord et centrale

  • Fairmont Century Plaza – Renouveau d’une destination emblématique, prisée des célébrités, des présidents et des diplomates, au plus près de l’effervescence hollywoodienne
  • Novotel Mexico City Toreo – Cette marque contemporaine propose des intérieurs spacieux et modulaires, ainsi qu’un restaurant avec cuisine ouverte, dans la région de Naucalpan
  • SLS Cancun Hotel & Residences – Sanctuaire de front de mer au cœur de Puerto Cancún, proposant 45 suites avec vue sur l’océan et des intérieurs d’exception
  • SLS Harbour Beach Residences – Une seconde tour résidentielle haut de gamme à Cancún, aux intérieurs signés de la main du maître italien Piero Lissoni

Amérique du Sud

  • SLS Puerto Madero (Argentine) – Immeuble de construction récente, dans l’un des quartiers les plus dynamiques du pays
  • Novotel Santa Cruz (Bolivie) – Superbe bâtiment neuf qui devrait séduire les clientèles d’affaires et de tourisme
  • JO&JOE Largo do Boticário – Première destination hors d’Europe pour cette marque en pleine expansion




Featered photo : © Fairmont windsor park[/vc_column_text][/vc_column][/vc_row]


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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