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The brand renowned for its luxury down jackets does not lose face in the face of events and continues its conquest by setting up shop on the famous Avenue des Champs-Elysées.
Last Thursday Moncler opened its Flagship store in Paris, on one of the most beautiful avenues in the world. In other words, the brand designed to withstand the extreme cold is not shy in the face of the daily closure of shops in recent times.
The brand already had 16 shops in the capital but the opening of this new shop of more than 1000 square meters makes it the largest Moncler boutique in the world to date. The Italian brand called upon the French architect Gilles & Boissier who managed to create the universe of Moncler through a luxury mountain chalet. Yet another design spirit that succeeds in surprising us by managing to marry this time a Haussmann-style flat decoration with that of an alpine chalet, and a French décor combined with an Italian one. .
As lovers of “story telling”, luxury brands never lose an opportunity to transmit their origins and history to their consumers through their points of sale, their social networks, their creations and sometimes their products. Moncler is no exception and within its labyrinthine shop, customers follow a path that describes the path followed by the brand itself.
The Italian company of French origin does not fail to highlight these numerous collaborations since at the beginning it was only a production of technical products such as sleeping bags and mountain tents adapted to the extreme cold. The brand then became known for its down jackets, but once again, this was only for technical and sporting use. The first collaborations with the fashion industry appeared in the 80s with the participation of Chantal Thomass. It was in the early 2000s that Moncler began to become famous, associating it with the world of luxury.
The Moncler Temple totally reinvents the structure of a traditional shop so that the customer can live a unique experience and not just a shopping experience. Some of the mirrored walls on the ceiling are deliberately “trompe l’oeil”, giant LED screens accompany the ground floor and display the history and partnerships of the brand. The rooms dedicated to the women’s and men’s collections are each decorated in a very different way. There is, for example, a gentlemen’s club in the basement with soft lighting, dark wood and blackened steel.
Apart from the breathtaking decoration and concept, the “shop” offers once again an outstanding service: the lounges can be privatised by important customers and buyers accompanied by a VIP service. Of course the shop also offers virtual appointments.
It should be noted that the next day one of the Italian brand’s shops was robbed for a few minutes in broad daylight in the VI arrondissement. It was in the middle of the afternoon that a dozen or so individuals made their way to the security guard and the shop’s employees and managed to take a dozen jackets and coats with them. The employees said they did not intervene for fear of violence. The perpetrators of the robbery were thus able to steal around 40,000 euros worth of articles from the brand without the slightest obstacle and were able to leave peacefully, which is surprising for a brand of this size.
The Italian brand, which had nevertheless suffered greatly from the health crisis due to the impact of the virus on Italy, seems to be recovering much more quickly than one might have thought. Despite its difficulties, it had made a 10 million euro donation to the Lombardy region for the construction of a hospital near Milan. Its support was justified by the brand’s attachment to the city of Milan, which has done a lot for its development.
Moreover, on Monday 7th December the Italian group announced the acquisition of one of its biggest competitors : Stone Island for around 1.15 billion euros. In spite of its activities affected by the pandemic, Moncler has thus given itself a new growth relay and seems unshakeable in its conquest.
Read also > CORONAVIRUS : MONCLER DONATES 10 MILLION EUROS IN SUPPORT OF THE BUILDING OF A HOSPITAL IN LOMBARDY
Featured Photo : © Moncler Champs-Elysées[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
The brand renowned for its luxury down jackets does not lose face in the face of events and continues its conquest by setting up shop on the famous Avenue des Champs-Elysées.
Last Thursday Moncler opened its Flagship store in Paris, on one of the most beautiful avenues in the world. In other words, the brand designed to withstand the extreme cold is not shy in the face of the daily closure of shops in recent times.
The brand already had 16 shops in the capital but the opening of this new shop of more than 1000 square meters makes it the largest Moncler boutique in the world to date. The Italian brand called upon the French architect Gilles & Boissier who managed to create the universe of Moncler through a luxury mountain chalet. Yet another design spirit that succeeds in surprising us by managing to marry this time a Haussmann-style flat decoration with that of an alpine chalet, and a French décor combined with an Italian one.
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The brand renowned for its luxury down jackets does not lose face in the face of events and continues its conquest by setting up shop on the famous Avenue des Champs-Elysées.
Last Thursday Moncler opened its Flagship store in Paris, on one of the most beautiful avenues in the world. In other words, the brand designed to withstand the extreme cold is not shy in the face of the daily closure of shops in recent times.
The brand already had 16 shops in the capital but the opening of this new shop of more than 1000 square meters makes it the largest Moncler boutique in the world to date. The Italian brand called upon the French architect Gilles & Boissier who managed to create the universe of Moncler through a luxury mountain chalet. Yet another design spirit that succeeds in surprising us by managing to marry this time a Haussmann-style flat decoration with that of an alpine chalet, and a French décor combined with an Italian one.
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