Denée Pearson takes the reins at NYX Professional Makeup

With over 20 years’ experience in Beauty, this 100% L’Oréal talent had already joined the hyper-connected make-up brand, a star of social networks, in 2019. As World President, she is expected to push the slider of success even further, notably by leveraging partnerships with Hollywood’s greats!

Is this a side benefit of the current success of the Barbie movie?


Coincidence or not, American Denée Pearson has just been appointed Global President of NYX Professional Makeup. And she is behind a partnership between this brand and the first film featuring Mattel’s famous doll…


Founded in 1999 in Los Angeles and quickly becoming a darling of the younger generation and influencers, the hyper-connected makeup brand had been acquired in 2014 by the number one in Beauty, the French group l’Oréal.


“Entertainment Beauty Brand”


Joining NYX in 2019 as Senior Vice President of Global Brand Innovation, where she led the brand’s global marketing, product development and social media teams, Denée Pearson had given it new impetus by bringing it into the world of “Entertainment Beauty Brands”. Thanks to her, NYX has signed partnerships with some of the industry’s biggest names. She has starred in the Netflix seriesCasa De Papel“, Disney’s “Avatar: The Way of Water” and, most recently, “Barbie”, co-produced by Warner Bros and Mattel…


According to the industry’s trade press, it has also revamped its innovation strategy, via the launch of best-sellers and products popularized via TikTok such as Shine Loud High Shine Lip Color, Fat Oil Lip Drip or Brow Glue.

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Photo à la Une : NYX

Translated with (free version)

Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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