Death of Rosita Missoni, co-founder of the Italian brand of the same name

Rosita Missoni, co-founder with her husband Ottavio of the Italian fashion house Missoni, has died aged 93. With her zigzag print and colorful striped knits, she left an indelible stylistic imprint spanning six decades.

 

Nine months after the loss of the king of leopard print, Roberto Cavalli (aged 83), and four months after the announcement of Alberta Ferretti’s departure – from her eponymous brand as artistic director – it’s the turn of another Italian figure to move the fashion scene.

 

Lombardy entrepreneur and designer Rosita Missoni, née Jelmini, passed away on Thursday, January 2, 2025. She joins her late husband, with whom she co-founded her eponymous brand.

 

Attilio Fontana, President of the Lombardy Region, laments “a great loss for Italy, Lombardy and the province of Varese ”, where the designer was originally from and still lives to this day.

 

Colorful, timeless fashion

 

The daughter of northern Italian shawl-makers, Rosita Jelmini was born in 1931 in the small town of Golasecca, not far from Milan, in the province of Varese in Lombardy.

 

She was just 16 when, in London, she crossed paths with Ottavio Missoni, who was to become her husband and co-founder of the brand.

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Read also > Roberto Cavalli: the flamboyant Italian designer has died aged 83

Featured Photo: © DR

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.
Luxus Magazine Automne/Hiver 2024

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