The investment fund Cuir Invest, led by the Conseil National du Cuir, unveils its investment in the brands La Maison Demeure and M. Moustache.
Created in 2019, Cuir Invest aims to support young companies in their creation, entrepreneurship and development projects. Financed by SIC SA (a subsidiary of the CNC), the investment fund has already supported several companies with high potential. This time, it has placed its trust in La Maison Demeure and M. Moustache, which are committed and responsible.
“We would like to bring to the companies of our sector a benevolent investment fund, which privileges the accompaniment in the development rather than the valorization of the capital, while bringing them a serenity” reminds Franck Boehly, the president of SIC SA and the CNC.
Cuir Invest initially had five million euros at its disposal. Since this year, it has a capital of 13 million euros. Cuir Invest aims to support these young companies over the long term, by providing them with equity capital: “We realized that a number of companies needed something other than loans, but rather equity capital. At the beginning, we didn’t have the tool, so we created it,” Frank Boehly emphasizes. The leather industry, which enjoys an international reputation, also opens its address book to young brands.
La Maison Demeure, between creation and innovation
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