Courrèges unveils its new “Slogan” campaign on Instagram
On the occasion of the release of its new fragrance “Slogan”, the house Courrèges unveiled on Instagram its new campaign.
The French house Courrèges has launched a new unisex fragrance Slogan, under the tutelage of Annick Menardot who worked on its creation. Nicolas Di Felice, the artistic director of the brand, surrounded himself with two artists, two women who inspire him: Tess Lochanski for the direction of the campaign film and Carlijn Jacobs for the photography.
He says about this new perfume “I wanted to celebrate the living, the vibrant. To reveal this invisible and intimate space where the bodies that meet and recognize each other are nothing more than the rhythm of hearts beating in unison.”
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The composition of Slogan is made of lively notes of fresh juniper berries, complemented by a base with a hint of musky ambrox and white musk. It is contained in a bottle designed by André Courrèges himself in 1970 but its contemporary version is made of 90% recycled and reusable glass.
To celebrate the rebirth of Courrèges perfume, Slogan is surrounded by two new eaux de parfum, “seconde peau” and “C“, as well as the iconic “la fille de l’air“, which gets a new bottle and “l’empreinte“, a modernized version of the House’s historic fragrance.
Read also> A NEW ARTISTIC DIRECTOR TO THE RESCUE OF COURRÈGES
Featured photo : © Courrèges
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