For its first High Summer collection, Chloé unveils a summery and sunny campaign entitled “Chloé à la Plage.” For her first major project since being appointed creative director of the House in October 2023, Chemena Kamali invites the brand’s friend and 1990s supermodel Claudia Schiffer to collaborate.
After Taylor Swift’s Cruel Summer in 2024, 2025 is all about High Summer.
Under the keen eye of fashion photographer David Sims, Chemena Kamali immortalizes Chloé’s new creative chapter by calling on her compatriot Claudia Schiffer.
The visual campaign showcases the first High Summer collection from the Richemont group’s fashion house.
This “Chloé à la Plage” offers a full range of summer essentials, including ready-to-wear items and accessories, but also and above all bags and shoes, always in the bohemian spirit (Boho Chic) so dear to the artistic director and authentic DNA of the Parisian fashion house founded by Gaby Aghion in 1952.
Available since May 7, the collection is distributed in Chloé boutiques worldwide and online, as well as in seasonal boutiques in Saint-Tropez, Capri, and Monte Carlo.
New Wave Spirit
The communication campaign unveiled by Chloé for summer 2025 is directly inspired by the coastal scenes bathed in the soft light of the south of France and the lyrical world of French New Wave director Éric Rohmer.
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Read also > [Luxus Magazine] Spring-Summer 2025: all about boho chic!
Featured photo: © Chloé
