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After three years of acquisition by LVMH, Château Galoupet, a classified growth in Provence, become the first in the wine and spirits sector to market its beverage in a 100% recycled and recyclable plastic bottle.
With 69 hectares of vineyards in the heart of the Var region, Château Galoupet presents its first vintages, which are at the very least precursory in their sustainable packaging.
Presented at the Vivatech innovation fair, the “Galoupet Nomade 2021” rosé wine was created in collaboration with Packamama, a company that fights to protect the planet and works with wine houses to revolutionize wine bottle packaging.
“The idea was to design a luxury product, with a very good quality wine made from grapes in conversion to organic viticulture, while changing the codes of the sector”, explains Kelly Rahman, Brand Manager of Château Galoupet.
Indeed, Galoupet Nomade 2021 breaks away from the traditional codes of the sector on several levels. Made from ocean plastic from the POP (Prevented Ocean Plastic) program, it was collected from coastal areas where “it would otherwise have risked ending up in our oceans,” says Packamama. This rosé wine, which also has a recyclable screw cap, is therefore part of a sustainable development approach and was partly created to limit ocean pollution.
In addition, its weight has been reduced to 63 grams to reduce carbon emissions during transport by 56%. Its flat shape also allows it to save 40% of space compared to a traditional glass bottle which, Kelly Rahman reminds us, can only be made from recycled glass.
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Innovative and virtuous on all points, this wine is nine times lighter than a traditional bottle, and corresponds with the strategy employed by Chateau Galoupet, which says “to make packaging the reflection of environmental commitments” and “aims to become a flagship of sustainable development for the industry, the region and the LVMH group” .
Marketed since May 2022 for the sum of 25€, Château Galoupet aims with its innovative rosé wine, to substitute plastic for glass permanently, with a view to an organic certification in 2023 for the vineyard.
The latter hopes, finally, to become an eco-responsible model for other houses and inspire them to follow suit.
Read also > [LUXUS+ MAGAZINE] THE ROSÉ : ITS SUCCESS STORY, FROM APERITIF TO RECOGNIZED TABLE WINE
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After three years of acquisition by LVMH, Château Galoupet, a classified growth in Provence, become the first in the wine and spirits sector to market its beverage in a 100% recycled and recyclable plastic bottle.
With 69 hectares of vineyards in the heart of the Var region, Château Galoupet presents its first vintages, which are at the very least precursory in their sustainable packaging.
Presented at the Vivatech innovation fair, the “Galoupet Nomade 2021” rosé wine was created in collaboration with Packamama, a company that fights to protect the planet and works with wine houses to revolutionize wine bottle packaging.
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After three years of acquisition by LVMH, Château Galoupet, a classified growth in Provence, become the first in the wine and spirits sector to market its beverage in a 100% recycled and recyclable plastic bottle.
With 69 hectares of vineyards in the heart of the Var region, Château Galoupet presents its first vintages, which are at the very least precursory in their sustainable packaging.
Presented at the Vivatech innovation fair, the “Galoupet Nomade 2021” rosé wine was created in collaboration with Packamama, a company that fights to protect the planet and works with wine houses to revolutionize wine bottle packaging.
[…][/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…
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