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From June 29 to July 5, a Chanel pop-up is taking place in the capital to celebrate the centenary of the house’s iconic perfume, Chanel N°5.
An ephemeral Chanel pop-up took place in the third arrondissement of Paris this Tuesday, June 29. Called Chanel Factory 5, the place is open to the public with free entrance from 11am to 7pm until July 5th, at 17 rue Commines.
The Chanel Factory 5 invites its visitors to discover the history of the famous perfume imagined for the first time in 1921 by Coco Chanel, the emblematic Chanel N°5. Worn by the greatest icons of the century, such as Marilyn Monroe, Marion Cotillard or Nicole Kidman, the emblematic fragrance of the house remains a worldwide best-seller.
Coco Chanel wanted “a perfume for women, with a woman’s scent“, an “, aartificial perfumertificial like a dress, that is to say manufactured“. One hundred years later, the 80 ingredients of this mythical fragrance still rank in the top five best-selling perfumes in the world.
“Its fame exceeds it and its myth feeds itself diflucan 100mg ed-nederland.com. It is the founding act of Chanel perfumes but also the emblem of this industry in general,” says Olivier Polge, the house’s perfume designer. “However, I don’t think we’ve unlocked all its mysteries. Certainly, a typical accord emerges – the famous aldehydes married to white flowers – but N° 5 is above all a state of mind.”
The specificity of the pop-up
With its Pop Art style, the Chanel Factory offers a new interpretation of the famous perfume based on everyday scents. This is how 17 surprising compositions inhabit the Chanel pop-up, with, for example, a shower gel bathed in a paint pot, bath pebbles enclosed in a tea box or a soap that mixes with a shoe-shine box.
“By taking consumer goods, which are popular by definition, out of their context and dressing them up in the aesthetics of N°5, we return to Chanel’s first creative gesture: that of transforming a functional object into a luxury, desirable object. That’s what Chanel Factory 5 is all about: offering the experience of luxury on a daily basis,” explains Thomas du Pré de Saint Maur, General Manager of the company’s Perfume and Beauty Creative Resources.
These surprising associations and many other original creations celebrating the fragrance’s centenary can be found in the various ephemeral Chanel N°5 perfume workshops in Paris but also in Seoul, Hong Kong, Kyoto, London, Monterrey and Chengdu.
Read also > NEW INVESTMENT RECORD FOR CHANEL
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From June 29 to July 5, a Chanel pop-up is taking place in the capital to celebrate the centenary of the house’s iconic perfume, Chanel N°5.
An ephemeral Chanel pop-up took place in the third arrondissement of Paris this Tuesday, June 29. Called Chanel Factory 5, the place is open to the public with free entrance from 11am to 7pm until July 5th, at 17 rue Commines.
The Chanel Factory 5 invites its visitors to discover the history of the famous perfume imagined for the first time in 1921 by Coco Chanel, the emblematic Chanel N°5. Worn by the greatest icons of the century, such as Marilyn Monroe, Marion Cotillard or Nicole Kidman, the emblematic fragrance of the house remains a worldwide best-seller.
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From June 29 to July 5, a Chanel pop-up is taking place in the capital to celebrate the centenary of the house’s iconic perfume, Chanel N°5.
An ephemeral Chanel pop-up took place in the third arrondissement of Paris this Tuesday, June 29. Called Chanel Factory 5, the place is open to the public with free entrance from 11am to 7pm until July 5th, at 17 rue Commines.
The Chanel Factory 5 invites its visitors to discover the history of the famous perfume imagined for the first time in 1921 by Coco Chanel, the emblematic Chanel N°5 ed-italia.com. Worn by the greatest icons of the century, such as Marilyn Monroe, Marion Cotillard or Nicole Kidman, the emblematic fragrance of the house remains a worldwide best-seller.
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