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New investment record for Chanel

New investment record for Chanel

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The French fashion house Chanel has reached a new investment record, the billion dollar, a sum never seen in its history and which represents 11% of its sales from its boutiques, production and digital.

 

In 2020, the historic fashion house Chanel posts a record number of investments, amounting to more than a billion dollars despite the pandemic is a good 45% compared to 2019, and which represents 11% of its sales in its stores, production, and digital.

 

A strong recovery is thus expected for the coming months while its operating income fell by 18% last year and its sales lost 41%.

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