Chanel has just released its 2025 annual results. The fashion house on Rue Cambon appears to have benefited from the burgeoning “Blazy Mania” surrounding its creative director, who joined the company last spring.

 

Could these be the first signs that Matthieu Blazy’s designs are coming to Chanel stores?

 

The most valuable French luxury brand in the 2026 Brand Finance ranking recorded slight revenue growth last year: +2% at constant exchange rates, reaching $19.3 billion.

 

A revenue figure that, according to the brand, improved in the second half of the year. There is one fly in the ointment, however: its net profit took a 14.3% hit.

 

Fragile resilience

 

The top winner in desirability in the latest quarterly Lyst Index ranking and champion of customer experience, Chanel has managed to return to growth amid a global luxury slowdown.

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Read more > Lyst Index: Chanel makes its debut…in first place!

 

Featured photo: Chanel

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 13 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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