The Parisian fashion house, which has been selling its beauty products on Xiaohongshu since July 2020, is now offering its fashion items on the Chinese e-commerce platform for the first time. This marks a turning point for Chanel, which had previously been reluctant to sell any of its ready-to-wear items or accessories online.
On May 30, Chanel quietly presented its fashion collections on the Xiaohongshu (or REdnote) platform for the first time. The Parisian fashion house highlighted its latest Métiers d’Arts 2025 collection, which was shown in Hangzhou last December, in a video.
This “Little Red Book” was a mobile app mainly known by fashion professionals before a certain Donald Trump caused panic among American TikTokers by threatening to ban the micro-video app in the US.
Thanks to TikTokers looking for social media alternatives, the free mobile app became the most downloaded app in the US App Store in January.
100 million daily active users
Entrepreneurs Miranda Qu and Charlwin Mao designed their mobile app Xiaohongshu (or REDnote), founded in 2013, as a mobile shopping app for Chinese tourists visiting abroad. Their invention marked the “era of mega apps.”
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