Champagne: an increasingly profitable investment

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Champagne has recently established itself as one of the most profitable investment products. This luxury product is experiencing a new valuation on the market and is attracting investors. An opportunity to reconsider its cellar?

 

Great prospects for wines and spirits! According to Bloomberg, champagne is becoming one of the best investments with better results than classic wines, such as the first growths of Bordeaux and Burgundy wines. As a result, champagne is increasingly competing with the S&P 500 and gold

 

The London International Vintners Exchange (Liv-Ex), a wine and spirits trading platform, has revealed that the Champagne 50 index, which tracks the prices of vintages of a dozen major brands, has shown astonishing results in recent years.

 

In November 2022, Champagne has thus become the third most traded region, with 18.7% against only 2% ten years ago, behind Bordeaux and Burgundy. Some vintages have seen their prices triple: a case of Salon Le Mesnil 2012 went from $4,670 to $15,485 between January and September 2022, a staggering 232% increase.

 

Undervalued vintages

 

According to Robbie Stevens (Liv-Ex), people started investing more in champagne when they realized how undervalued certain types of bubbles were.

 

“One of the catalysts was the release of the extraordinary 2008 vintage, and then the series of great vintages that followed – 2012, 2013 and 2014”, he explains.

 

Buyers are also concerned about how climate change will affect the long-term quality and style of future vintages.

 

Industry insiders, however, are confident despite the declines in some prices seen in November 2022. Tom Gearing, CEO of fine wine investment firm Cult Wines, for example, said the champagne market would flourish in 2023 thanks to strong demand. In addition, production has been declining in 2021 and 2022, and some Champagne Houses have been running out of stock in the fall, which could help their rarity and exclusivity.

 

Auction sales

 

Champagne auctions are also experiencing significant growth. Jamie Ritchie, global president of wine and spirits at Sotheby’s, noted that the number of champagne lots at auction is on an upward trajectory. An auction in Hong Kong in a few days will include 82 lots of rare vintages of Krug and 60 of Dom Pérignon.

 

These sales should create a buzz and further increase the desirability of champagne as an investment…

 

Read also >Veuve-Clicquot: a voyage of discovery to learn more about champagne

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Champagne has recently established itself as one of the most profitable investment products. This luxury product is experiencing a new valuation on the market and is attracting investors. An opportunity to reconsider its cellar?

 

Great prospects for wines and spirits! According to Bloomberg, champagne is becoming one of the best investments with better results than classic wines, such as the first growths of Bordeaux and Burgundy wines. As a result, champagne is increasingly competing with the S&P 500 and gold

 

The London International Vintners Exchange (Liv-Ex), a wine and spirits trading platform, has revealed that the Champagne 50 index, which tracks the prices of vintages of a dozen major brands, has shown astonishing results in recent years.

 

In November 2022, Champagne has thus become the third most traded region, with 18.7% against only 2% ten years ago, behind Bordeaux and Burgundy. Some vintages have seen their prices triple: a case of Salon Le Mesnil 2012 went from $4,670 to $15,485 between January and September 2022, a staggering 232% increase.

 

Undervalued vintages

 

According to Robbie Stevens (Liv-Ex), people started investing more in champagne when they realized how undervalued certain types of bubbles were.

 

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Champagne has recently established itself as one of the most profitable investment products. This luxury product is experiencing a new valuation on the market and is attracting investors. An opportunity to reconsider its cellar?

 

Great prospects for wines and spirits! According to Bloomberg, champagne is becoming one of the best investments with better results than classic wines, such as the first growths of Bordeaux and Burgundy wines. As a result, champagne is increasingly competing with the S&P 500 and gold

 

The London International Vintners Exchange (Liv-Ex), a wine and spirits trading platform, has revealed that the Champagne 50 index, which tracks the prices of vintages of a dozen major brands, has shown astonishing results in recent years.

 

In November 2022, Champagne has thus become the third most traded region, with 18.7% against only 2% ten years ago, behind Bordeaux and Burgundy. Some vintages have seen their prices triple: a case of Salon Le Mesnil 2012 went from $4,670 to $15,485 between January and September 2022, a staggering 232% increase.

 

Undervalued vintages

 

According to Robbie Stevens (Liv-Ex), people started investing more in champagne when they realized how undervalued certain types of bubbles were.

 

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Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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