After two years of renovation work, the Italian jeweler has moved its Beverly Hills flagship store a few doors down. A true dialogue between Rome and Hollywood, this multi-level flagship store stands on the prestigious shopping street of Rodeo Drive.
With a floor space of over 460 square meters (5,000 square feet), the flagship store, which has just reopened its doors on Rodeo Drive, presents a highly modern retail concept.
It combines Bulgari’s characteristic innovation with architectural details inspired by the history of fashion in Los Angeles and Hollywood glamour.
Now located at 401 A, the building has the Chanel high jewelry flagship store and the Louis Vuitton flagship store as its close neighbors.
Heritage Rosetta facade
One of the store’s visual highlights is undoubtedly its exterior facade.
Directly inspired by the Bvlgari boutique on Fifth Avenue in New York, the design features handcrafted glass that reflects the California sunlight.
More specifically, it incorporates a mesh pattern inspired by the clasp of a Bulgari bracelet from the 1930s. This pattern, known as “Rosetta,” is reproduced on the façade with 1,100 rosettes.
Radiance on three levels
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Featured photo: © Bvlgari
