Burberry performs better than expected in third quarter

Taken in hand since last summer by its new CEO, Joshua Schulman, who has spurred a refocusing on its phrase products, the iconic British House slowed the fall in sales in the third quarter.

 

Burberry, the British king of raincoats, is beginning to see the sun behind the clouds.

 

Without announcing record results like the Swiss group Richemont recently did, the iconic British fashion house is nonetheless giving the luxury world another reason to rejoice.

 

Sales decline slowed to 7%.

 

Whereas in the first half of 2024-25 (to the end of September), Burberry had announced a 22% drop in sales and a net loss of 74 million pounds, the decline in sales slowed dramatically to just -7% to 659 million pounds (780 million euros) during the third quarter, ended at the end of December.

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Read also > Burberry’s new CEO wants to put the company back on track

Featured Photo: © Burberry

Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.
Luxus Magazine Automne/Hiver 2024

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