For its 2025 summer campaign, the British brand is evoking memories of the Glastonbury music festival. Since the late 1970s, Worthy Farm has been a melting pot of popular music culture across the Atlantic. This is an opportunity for Burberry to highlight one of the contemporary hallmarks of its brand identity: its roots in live music.
Camping tents, mud, rubber boots, short outfits worthy of Coachella, more or less protected by raincoats and parkas, and a rock-inspired lineup.
There’s no doubt about it, Burberry’s summer campaign transports us to Glastonbury (Glasto to those in the know) in Somerset County (south-west England) with its iconic music festival, which became an annual event in the early 1980s. David Bowie, Pulp, Blur, Radiohead, Jamiroquai… All the big names in Britpop have played here. With 210,000 festival-goers in 2024, this event ranks alongside Coachella, Lollapalooza, and Sziget as one of the most famous music festivals in the world.
A true cultural manifesto for Britishness, the campaign, shot by Drew Vickers, capitalizes on the reunion of Oasis, the legendary 1990s Britpop band, whose series of 41 concerts began on July 4.
A cast so British it could be at Glasto
If the campaign were a real concert, commentators would have praised its five-star lineup, given its many headliners. Two living legends stand out from this array of celebrities, some more current than others.
We already note the majestic presence of Liam Gallagher, the fiery frontman of the rock band Oasis.
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Read also > [Luxus Magazine] 15 years later, Oasis is (finally) back
Featured photo: Gene Gallagher, son of frontman of the band Oasis, Liam Gallagher © Burberry
