Bucherer expands its market in the USA

The Swiss watch and jewellery retailer is continuing its American conquest with the acquisition of Leeds & Son, the leading distributor of luxury watches and jewellery in California.


Bucherer USA has just announced the acquisition of Leeds & Son, a major distributor of luxury watches and jewellery established since 1947 in Palm Desert, California. But this is not the Swiss retailer’s first venture across the Atlantic. In 2018, it acquired Tourneau, one of the giants of luxury watches in the United States in the new and second-hand segment, which was already a strategic acquisition for the establishment of the brand on the American market.


Leeds & Son is an internationally renowned shopping destination for luxury timepieces and jewellery. Since its takeover in 1981, Terry Weiner has run the company alongside his sister Riki Stein. Today, the American retailer offers a wide variety of products from brands such as Rolex, Patek Philippe, Tudor and Messika, which it sells to a discerning West Coast clientele.


Ira Melnitsky, President and CEO of Tourneau-Bucherer, said, “We are delighted to welcome the Leeds & Son team to the Bucherer family and to expand our customer relationships in California. The Leeds & Son team has worked hard to foster a loyal community and we look forward to building on that success.”



Read also > Bucherer unveils its new Bucherer Blue timepieces


Featured photo : © Bucherer


Picture of Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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