Bucherer expands its market in the USA

The Swiss watch and jewellery retailer is continuing its American conquest with the acquisition of Leeds & Son, the leading distributor of luxury watches and jewellery in California.

Bucherer USA has just announced the acquisition of Leeds & Son, a major distributor of luxury watches and jewellery established since 1947 in Palm Desert, California. But this is not the Swiss retailer’s first venture across the Atlantic. In 2018, it acquired Tourneau, one of the giants of luxury watches in the United States in the new and second-hand segment, which was already a strategic acquisition for the establishment of the brand on the American market.

Leeds & Son is an internationally renowned shopping destination for luxury timepieces and jewellery. Since its takeover in 1981, Terry Weiner has run the company alongside his sister Riki Stein. Today, the American retailer offers a wide variety of products from brands such as Rolex, Patek Philippe, Tudor and Messika, which it sells to a discerning West Coast clientele.

Ira Melnitsky, President and CEO of Tourneau-Bucherer, said, “We are delighted to welcome the Leeds & Son team to the Bucherer family and to expand our customer relationships in California. The Leeds & Son team has worked hard to foster a loyal community and we look forward to building on that success.”

Featured photo : © Bucherer

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Hélène Cougot

Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.