French fashion house Lanvin announced today the departure of its artistic director, Bruno Sialelli. This separation is justified among other things by a review of the brand’s product strategy.
Bruno Sialelli, the artistic director of Lanvin, will leave the French luxury house after four years in the position. Lanvin is adopting a new artistic configuration with an emphasis on leather goods and accessories, as well as special projects.
Bruno Sialleli has worked under three different management regimes. He was recruited by Jean-Philippe Hecquet, then CEO, and spent 15 months under Arnaud Bazin. Since the end of 2021, he has been under Siddhartha Shukla, who joined Lanvin from the fashion brand Theory.
“We are grateful to Bruno for his passion and commitment to the house and wish him the best for the rest of his creative journey”, Shukla said in a statement.
Previously, the French designer worked at Loewe, then Balenciaga, with Nicolas Ghesquière and Alexander Wang, as well as Acne Studios and Paco Rabanne.
“I am very proud of what we have accomplished at Lanvin over the past four years and I would like to thank Lanvin and my team who, with their unique talents and dedication, have accompanied me on this great adventure”, commented Bruno Sialelli.
Change in management
Following Mr. Shukla’s arrival, the brand underwent a visual overhaul, with a new logo and new campaigns, as well as a complete revision of its product strategy. Recent collections have revolved around a more understated form of chic, tied to the reputation of the oldest fashion house in Paris.
“Lanvin is ready for a new chapter”, said Siddhartha Shukla. “As we rethink the brand, we will be able to take the next step. As we rethink the brand by embracing the values instilled by Jeanne Lanvin more than 130 years ago, we are placing the house at the forefront of fashion and culture in a time of extraordinary and inspiring change.”
Photo à la Une : © Lanvin