Sourcemap, a global provider of transparency and traceability software, is partnering with Breitling to provide end-to-end tracking of the precious materials used in its new model.
The new Breitling watch, named Super Chromat Automatic 38 Origins, will feature a Sourcemap supply chain traceability solution that tracks, traces and verifies all components used.
Breitling is following the trend and wants to show its investment in sustainability and eco-responsibility. To do so, this solution invented by Sourcemap verifies the entire chain of custody, from raw material to finished product. This brings total transparency and guarantees the social and environmental impact to the customers of the watchmaking company.
Watchmaking is a very specific field that uses a lot of precious materials such as gold or diamond. Unfortunately, the industry relies on thousands of suppliers from all over the world. This has a significant impact on both the carbon footprint and the risk of illegal working conditions. To further compound the problem of tracking and tracing the origin, each supplier has its own network, which makes it almost impossible to verify the origins.
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