Breitling has reached a new milestone by signing a multi-year global partnership with the NFL. Already holding a license that has allowed it to offer watches in the colors of all 32 American teams since the beginning of the year, the manufacturer is now becoming the league’s official timekeeper.
The Swiss watchmaker is the first luxury brand to officially partner with the National Football League : this is a historic step for luxury watchmaking, which has never before been officially associated with the most popular sport in the United States.
The power of a cultural and media symbol
This alliance is not limited to a marketing operation. It gives Breitling unprecedented visibility at the heart of a global spectacle, of which the Super Bowl remains the flagship event, watched by nearly 130 million viewers last February.
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Read also > Breitling appoints Austin Butler as ambassador for its Top Time B31
Featured photo : © Breitling
