Brand Finance’s Global 500 ranking 2025: Chanel takes the lead among French luxury brands

While luxury brands are far from dominating Brand Finance’s ranking of the world’s 500 most valuable brands, they still occupy a significant place.

Luxury lost ground in 2024. Whether in terms of sales, as recently revealed by the Bain-Altagamma study (which notes the first decline in luxury personal goods in 15 years), or in the stock market…

Chanel ahead of Louis Vuitton

Nevertheless, several of the brand’s flagships still feature prominently in Brand Finance’s annual ranking of the world’s 500 most valuable brands in 2025. Among these, Chanel stands out in particular for this latest edition, taking first place among fashion and luxury brands ( but also among French brands), dethroning Louis Vuitton, which has held this position for the past three years.

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Read also > France 2024 Brand Finance Ranking: Louis Vuitton tops the list for the third year running

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