Brand Finance has published a list of the most valued brands in France, based on several criteria including brand income and marketing investment. Discover the top 10 strongest brands in the luxury sector.
“Faced with the major humanitarian and societal crisis linked to Covid-19, uncertainty remains when the valuation of assets. Brands have a major role to play in business models and will have to remain relevant to their promise and reason for existing, in particular by their ability to listen and respond to the new expectations of employees, customers and communities. and society (…) ”, it is in these terms that Bertrand Chovet, Managing Director, Brand Finance France, evokes the ranking of the most powerful brands in France, in the current context.
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