Brabus gives the green light to its Rocket with 1000 horsepower and opens its first store in Dubai

Brabus inaugurates its first store in Dubai on the occasion of launching its Brabus Rocket with 1000 horsepower, a sporty hybrid.

The Mercedes Benz car tuner opens its first store in Dubai on February 16, 2024, coinciding with the market launch of the Brabus Rocket with its 1000 horsepower.

Founded in 1977, Brabus gets its name from its two founders, Klaus BRAckmann and Bodo BUSchmann. In addition to Mercedes, the German company based near Düsseldorf also tunes Smart, Maybach, Porsche, and Rolls-Royce vehicles.

It has the status of an automobile manufacturer, unlike other tuners, which allows it to offer its own cars just as Alpina does for BMW. Brabus positions itself in the luxury sector with a wide range of vehicles (cars, motorcycles, boats), a ready-to-wear collection, and a partnership with Panerai, the watchmaking House.

The Dubai store

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Cover Photo: ©Brabus