Bentley’s sales in 2024 reached 2.648 billion euros, down on the previous year. At the same time, the brand continues to record solid profits, with operating income of 373 million euros, underpinned by investments in the electrification and personalization of its vehicles.
British luxury automaker Bentley has announced annual sales of €2.648 billion for fiscal 2024, marking a year-on-year decline and its lowest since the start of the COVID-19 pandemic in 2020.
This performance comes against a complex global backdrop, with economic and political challenges affecting the entire automotive market. However, despite a reduction in volumes, Bentley remains optimistic and is now focusing on “value rather than volume”, a strategy that translates into a 10% increase in sales per car compared with 2023.
Encouraging operating profit
Bentley’s operating profit amounted to 373 million euros in 2024, marking the fourth consecutive year of exceptional profitability. This result positions the brand among the best performers in the luxury sector, with a return on sales of 14.1%, one of the best in the automotive industry.
However, this profit was impacted by substantial investment in new products and the transformation of the factory, particularly in connection with the launch of the electric vehicle range.
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Read also > Bentley pushes back its all-electric plan to 2035
Featured photo : © Bentley
