A new study by the strategy consulting firm announces a further acceleration in mergers and acquisitions in the beauty sector over the next 12 to 18 months. The main targets will be skin and facial care brands, injectable products and fragrances, with transactions on the rise in the United States and India.
Massive job cuts have been announced at US groups Estée Lauder (5,800 to 7,000 jobs) and Coty (around 700), L’Oréal is halving its travel retail teams in China, and Spanish company Puig is expecting a decline in sales in 2025.
The global beauty industry has been under pressure recently, prompting several research and consulting firms, including Euromonitor International and Kearney, to shed light on the future outlook for players in the sector.
Still potential for growth
Euromonitor International estimates that the global beauty and personal care market is expected to continue to grow at a compound annual growth rate (CAGR) of 6% (0.5% excluding inflation) between 2024 and 2029
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