The house led by Olivier Rousteing features Brazilian model Gisele Bündchen in its latest campaign celebrating the beauty of the rose.
The freshness of a rose embodied by a legendary beauty. Tuesday, February 20th, Balmain unveiled its latest Spring Summer 2024 campaign, starring the renowned model Gisele Bündchen. Conceived by Olivier Rousteing, the artistic director of the House, this new collection was envisioned as “a celebration without restraint of the power of love, beauty, and joy.”
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In this series of brightly colored photos, flowers emerge as the primary inspiration. Embroidered or printed, roses proliferate on Olivier Rousteing’s creations. Gisele Bündchen, a breathtaking muse, appears in mini dresses showcasing the technical craftsmanship of Balmain’s workshops and revealing the supermodel’s endless legs.
To capture this couture rose garden, the house enlisted photographer Raphael Pavarotti. A Brazilian “compatriot” of Gisele Bündchen, Pavarotti was already behind the camera for the Balmain Fall-Winter 2023 campaign.
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Featured photo : © Balmain
