Qatar’s sovereign wealth fund, QIA, took a “minority” but “significant” stake in the future Audi Formula 1 team at the end of November 2024. The newcomer will enable the car brand, which is facing headwinds in its business, to better manage the relaunch of the former Sauber team, starting in 2026.
F1 certainly attracts a lot of interest!
After Tag Heuer, the LVMH subsidiary which announced this autumn that it would be taking over from Rolex as Formula 1’s watchmaking partner from 2025, it’s now Qatar’s turn, via its sovereign wealth fund QIA (Qatar Investment Authority), to become more involved in the famous motor racing competition. The QIA is taking a “minority” but nonetheless “significant” stake in Audi’s future F1team, scheduled for the start of 2026.
The rumour of this new shareholder’s arrival, which had been circulating for some time, was finally confirmed in an Audi press release on November 29. The timing was perfect, with the Qatar Motor Grand Prix taking place at the Losail International Circuit on the outskirts of the capital, Doha.
Long-term investor and partner
QIA thus becomes “a long-term investor and partner ”, explained Audi, a subsidiary of the Volkswagen Group. According to the trade press, Audi is expected to acquire a 30% stake in the company, at a cost of around $350 million.
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Read also > F1: TAG Heuer (LVMH) takes over from Rolex
Featured Photos: © Audi
