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The Swiss manufacturer has just acquired a plot of land south of its new factory in the Saignoles industrial zone in Locle, in the canton of Neuchâtel.
“The Audemars-Piguet company wishes to establish a larger presence to the south of its current building,” says Locle city councilor Cédric Dupraz. “The transaction represents a significant amount for the financial assets of the City of Le Locle, which previously owned the land.”
Even though the agreement was reached a few days ago, there are still no concrete plans for the use of this new land. The announcement comes less than a year after the watchmaker inaugurated a modern, futuristic-looking factory in Locle. An investment of 55 million francs, for more than 1,500 m2 and 180 employees.
This news of Audemars-Piguet’s expansion in Le Locle comes at a time of strong growth for the luxury watch industry. According to the Federation of the Swiss Watch Industry, exports in September were up 19.1% compared to the same month last year.
And Audemars-Piguet isn’t stopping there. After launching a reconstruction project at the historic Brassus site in 2019, the brand inaugurated a luxury hotel during the spring, aimed at watchmaking customers.
Read also>Audemars Piguet enters the hotel business in the Vallée de Joux
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The Swiss manufacturer has just acquired a plot of land south of its new factory in the Saignoles industrial zone in Locle, in the canton of Neuchâtel.
“The Audemars-Piguet company wishes to establish a larger presence to the south of its current building,” says Locle city councilor Cédric Dupraz. “The transaction represents a significant amount for the financial assets of the City of Le Locle, which previously owned the land.”
Even though the agreement was reached a few days ago, there are still no concrete plans for the use of this new land. The announcement comes less than a year after the watchmaker inaugurated a modern, futuristic-looking factory in Locle. An investment of 55 million francs, for more than 1,500 m2 and 180 employees.
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The Swiss manufacturer has just acquired a plot of land south of its new factory in the Saignoles industrial zone in Locle, in the canton of Neuchâtel.
“The Audemars-Piguet company wishes to establish a larger presence to the south of its current building,” says Locle city councilor Cédric Dupraz. “The transaction represents a significant amount for the financial assets of the City of Le Locle, which previously owned the land.”
Even though the agreement was reached a few days ago, there are still no concrete plans for the use of this new land. The announcement comes less than a year after the watchmaker inaugurated a modern, futuristic-looking factory in Locle. An investment of 55 million francs, for more than 1,500 m2 and 180 employees.
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